Shaun and Khalifa also live locally in Primrose Hill and Kensal Rise so benefit from short commutes.
Sher is a finalist in the ‘Best Woman Software Engineer’ category of the WICE Awards and has an MSc in Adaptive Architecture and Computation from UCL, The Bartlett.It was there, she says, that she gained ‘theoretical and practical experience dealing with robotics, AI, machine learning, software engineering, and creative computation.’.
A founding member of Bryden Wood’s Creative Technologies team, Elite says she initially worked to develop ‘bespoke tools focusing on data collection and visualisation.’ She subsequently expanded her experience as a lead developer in the R&D department for HOK and perfected her software development skills as a full stack developer for a FinTech start up, developing both front and back end.Asked by Microsoft in 2015 to join their ‘Creative Studios’ R&D team, Sher acted as an innovation engineer and designer for the tech giant, specialising in virtual reality and augmented reality technologies.. Having rejoined Bryden Wood in 2017 with the purpose of establishing a VR and AR development team, Elite says the move was a great opportunity.Board Director Phil Langley describes the XR + Interaction group’s focus, as being on game engine technology for virtual reality, augmented reality and web/mobile app development.
The aim, he says, is on creating and implementing ‘BIM driven workflows for VR and AR across Bryden Wood, as well as a number of highly innovative apps for both public and private sector clients.’.Sher has, in fact, led the team in the design of the two pioneering, web-based, open source configuration apps on which Jami Cresser-Brown is also working: the Innovate UK funded project for the rapid design of primary schools, as well as the design accelerator for systemised housing in London supported by the GLA.. ‘Elite contributes not just software engineering skills,’ says Langley, ‘but also a creative perspective on software development.
Her approach and impact is apparent in each of the apps and tools that the team creates, and has led to the establishment of a unique capability within Bryden Wood.’.
In 2017 Sher was also invited by Conscious Cities (Conference No.To do this with maximum effect we adopt an integrated design approach and use the latest digital construction technologies..
It is the fundamental similarity between complex projects that led us to develop a method that is at once systematic, probing and analytical, and open and engaging in a way that both stimulates and supports a team’s creativity.. We realised that reaching the most efficient version of the most effective solution to their problem in an iterative and collaborative way, is what would truly deliver value to our clients.As design becomes an increasingly automated activity, our role has been to develop a robust framework that focuses on organising the creative steps in the overall design process that are not easy to automate.
These are the steps that require human judgment and interaction with stakeholders.. Design to Value – building on combined strengths.We call this method ‘Design to Value ’.
(Editor: Affordable Kettles)